10 Easy Steps to Check Competitors’ Keywords

SEO is changing as we know it, staying ahead of your game requires constant vigilance and strategic planning.

While crafting really nice compelling content and optimizing your website are crucial, understanding your competitors’ keyword strategy offers an invaluable advantage to your brand.

10 Easy Steps to Check Competitors' Keywords

Peeking behind the curtain and uncovering the keywords your competitors are targeting, you can refine your own approach, attract a wider audience, and ultimately boost your search engine ranking.

This comprehensive guide by Digiwallet delves into 10 easy steps to unearth your competitors’ keyword, so buckle up and get ready!

1. Identify Your True Competitors: Knowing Who You’re Up Against

The first step is identifying your true competitors – the websites vying for the same audience and search terms as you. Here are some methods to achieve this:

  • Search Engine Results Pages (SERPs): Conduct a Google search for your primary keywords. The websites consistently appearing on the first page are strong contenders.
  • Industry Publications and Awards: Look for websites mentioned in industry publications or recognized with awards. These are likely leaders in your field.
  • Social Media Listening: Utilize social media listening tools to identify brands your target audience follows and engages with.

Actionable Tip: Create a list of 5-10 competitors you’ll be analyzing throughout this process.

2. Leverage the Power of Free SEO Tools: Exploring Organic Keywords

Several free SEO tools offer valuable insights into competitor keywords. Here’s how to leverage them effectively:

  • Google Search Console: This free tool by Google provides data on the keywords users employ to find your website. While it doesn’t directly reveal competitor keywords, it highlights terms your competitors might also be targeting, offering a starting point for further exploration.
  • Answer the Public: This free tool generates a plethora of long-tail keyword suggestions based on a seed keyword. Analyze these suggestions to identify potential competitor keywords relevant to your niche.
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Actionable Tip: Use Google Search Console data to identify high-performing keywords with lower competition for initial targeting.

3. Dive Deeper with Paid SEO Tools: Unveiling a Broader Spectrum

While free tools offer a good starting point, paid SEO tools provide a more comprehensive picture of competitor keywords:

  • SEMrush: This industry-leading tool boasts a robust “Organic Research” feature. Enter your competitor’s domain to uncover organic keywords they rank for, along with estimated search volume and keyword difficulty.
  • Ahrefs: Another powerful option, Ahrefs offers a “Keyword Explorer” tool that allows you to analyze competitor domains and uncover their organic keywords, along with click-through rates (CTRs) and other valuable metrics.

Actionable Tip: Consider a free trial of a paid SEO tool to gain deeper insights into competitor keywords before committing to a subscription.

4. Analyze Paid Search Results: Demystifying Competitor PPC Strategies

Paid search advertising (PPC) offers valuable insights into competitor keywords. Here’s how to unlock this treasure chest:

  • Competitor Analysis Tools: Several tools, such as SpyFu or SEMrush, offer competitor PPC research features. These tools reveal the paid search keywords your competitors are bidding on, providing valuable intel into their overall keyword strategy.
  • Auction Insights: If you utilize Google Ads, you can access “Auction Insights” for specific keywords. This feature showcases other advertisers bidding on those keywords, potentially revealing your competitors.

Actionable Tip: Identify keywords with high search volume and low competition in the PPC space to potentially target them organically.

5. Become a Master of On-Page Analysis: Examining Competitor Content

Analyzing your competitors’ content can unveil valuable keyword clues:

  • Title Tags and Meta Descriptions: Scrutinize your competitors’ title tags and meta descriptions for keyword usage. These elements often reveal the primary keywords they’re targeting for each page.
  • Headings and Subheadings: Explore your competitors’ headings (H1, H2, etc.) and subheadings to identify the keywords they’re emphasizing throughout their content.

Actionable Tip: Don’t simply copy competitor keywords; identify gaps in their content and create content targeting those specific keywords to offer a more comprehensive solution to your audience.

6. Explore User-Generated Content: Unearthing the Power of the Crowd

User-generated content (UGC) on review platforms, social media comments, and forums can shed light on the keywords users employ when searching for products or services like yours. Here’s how to tap into this resource:

  • Social Listening Tools: Utilize social listening tools to track brand mentions and analyze the keywords users associate with your industry and competitors.
  • Review Platforms: Explore review platforms relevant to your niche and analyze the keywords users employ when describing your competitors’ offerings.
  • Online Forums and Communities: Participate in online forums and communities frequented by your target audience. By analyzing the keywords and questions users raise, you can identify potential areas where your competitors might be lacking keyword coverage.
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Actionable Tip: When incorporating keywords gleaned from UGC, ensure they naturally integrate into your content and avoid keyword stuffing.

Search engines often display “related searches” at the bottom of results pages. These can be goldmines for uncovering competitor keywords and long-tail variations you might have missed. Here’s how to leverage them:

  • Analyze Competitor SERP Results: When analyzing your competitors on SERPs, pay close attention to the “related searches” section at the bottom of the page. These can reveal additional keywords users are searching for that might be relevant to your competitor’s content and potentially yours as well.
  • Google Keyword Planner (Limited Use): While not a dedicated competitor keyword research tool, Google Keyword Planner allows you to enter a seed keyword and explore “related searches” suggestions. This can provide additional insights into potential keywords your competitors might be targeting.

Actionable Tip: Prioritize long-tail keywords with lower competition identified through related searches, as they can be easier to rank for and attract targeted traffic.

8. Think Like Your Audience: Employing Keyword Research Tools

Several keyword research tools can help you think like your audience and identify keywords your competitors might be targeting:

  • Answer the Public: As mentioned earlier, Answer the Public is a free tool that generates a plethora of long-tail keyword suggestions based on a seed keyword. By analyzing these suggestions, you can identify potential competitor keywords relevant to your niche and the questions your target audience might be asking.
  • People Also Ask: Google’s “People Also Ask” feature displays a list of related questions users frequently ask about a particular search query. Analyze these questions to identify potential long-tail keywords your competitors might be targeting to address these specific user queries.
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Actionable Tip: Utilize these tools to brainstorm comprehensive content that addresses a wider range of user questions and search intent, potentially surpassing what your competitors offer.

9. Monitor Your Competitors Over Time

The SEO landscape is constantly evolving, and your competitors’ keyword strategies will likely adapt as well. Here’s how to stay ahead of the curve:

  • Set Up Google Alerts: Create Google Alerts for your competitors’ brand names or relevant keywords. This will notify you whenever new content is published, potentially revealing new keywords they’re targeting.
  • Schedule Regular Competitor Analysis: Schedule regular intervals (e.g., monthly or quarterly) to revisit the steps outlined above and re-analyze your competitors’ keyword strategies. This ensures you stay updated on their latest tactics.

Actionable Tip: Integrate competitor keyword research into your overall SEO strategy to ensure your content remains relevant and competitive over time.

10. Craft a Winning Keyword Strategy

Once you’ve amassed a treasure trove of competitor keyword data, it’s time to translate insights into action:

  • Prioritize Keywords: Analyze the competition level, search volume, and relevance of each uncovered keyword. Prioritize high-value keywords with lower competition for initial targeting.
  • Content Gap Analysis: Analyze competitor content and identify areas where they might have missed relevant keywords or long-tail variations. This presents an opportunity to create content that fills these gaps and attracts a wider audience.
  • Craft Compelling Content: Develop high-quality content that targets your chosen keywords organically. Ensure your content offers value, addresses user intent, and surpasses what your competitors provide.

Actionable Tip: Don’t simply chase high-volume keywords; prioritize those that align with your audience’s needs and search intent for optimal results.

By following these 10 easy steps, you can effectively crack the code and unveil your competitors’ keyword secrets. Remember, consistent competitor analysis and a data-driven approach are crucial for crafting a winning SEO strategy that attracts a wider audience, boosts your search ranking, and ultimately drives success for your business.

Richard okechukwu Chinedu

FinTech enthusiast with a passion for making financial technology accessible and understandable. I break down complex concepts into actionable insights to empower readers to navigate the ever-evolving world of FinTech.

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