5 Ways to Find Your Competitors’ Highest-Ranking Keywords

Search engine optimization (SEO) is revolving, staying ahead of the competition is crucial for driving organic traffic to your website.

A critical aspect of this ongoing search battle is identifying the keywords your competitors rank for, particularly their high-performing ones.

5 Ways to Find Your Competitors' Highest-Ranking keywords

These keywords offer valuable insights into user intent, content strategy, and overall SEO effectiveness.

This blog post, brought to you by Digiwallet, delves into five effective methods for uncovering your competitors’ highest-ranking keywords.

We’ll explore both free and paid options, catering to various budget constraints.

By the end, you’ll be equipped with a powerful arsenal of techniques to gain a competitive advantage and propel your website’s organic visibility.

1. Leverage the Power of Organic Search Engine Results Pages (SERPs):

The most fundamental approach lies in the heart of SEO itself – search engines! Utilize search engines like Google to conduct keyword research based on your competitor’s domain. Here’s a step-by-step breakdown:

  • Identify Your Top Competitors: Make a list of your primary competitors in your industry. This can be done through a variety of methods, such as industry reports, competitor analysis tools, or simply by observing the top ranking websites in your niche.
  • Employ Strategic Search Queries: Enter your competitor’s domain name directly into the search bar. This will display a plethora of webpages associated with your competitor. Analyze the titles, meta descriptions, and URLs of these pages to glean potential keywords they might be targeting.
  • Leverage Advanced Search Operators: Search engines offer powerful tools beyond basic keyword searches. Utilize advanced search operators like “site:” to refine your search. For instance, typing “site:competitorwebsite.com best laptops” will return results specifically from your competitor’s website that discuss “best laptops.” This can unearth valuable keyword insights.
  • Analyze Top Ranking Pages: Once you’ve identified potential keywords, investigate the specific pages on your competitor’s website that rank for them. Explore these pages thoroughly, paying close attention to the content structure, on-page optimization techniques, and overall user experience. This analysis can provide valuable clues about how your competitor is approaching these keywords.
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While the SERP method is a valuable starting point, it has limitations. It doesn’t reveal exact keyword rankings or search volume data. Additionally, it can be time-consuming to analyze numerous competitor websites manually.

2. Free SEO Tools:

Several free SEO tools offer functionalities to uncover competitor keywords. Here are two popular options:

  • Google Search Console: This free tool by Google provides insights into your website’s organic traffic, including the keywords users find your website for. While it doesn’t directly reveal competitor keywords, you can leverage the “Search Queries” report to identify search terms with high impressions but low clicks. This might indicate keywords your competitors rank highly for, prompting you to optimize your content accordingly.
  • Ubersuggest: This freemium tool offers a limited yet valuable glimpse into competitor keyword strategies. Enter your competitor’s domain, and Ubersuggest will generate a list of related keywords they might be ranking for. While the free version displays a limited number of keywords, it serves as a starting point for further exploration.


Free SEO tools often have limitations in terms of data comprehensiveness and features. Upgrading to paid plans often unlocks more advanced functionalities.

3. Dive Deeper with Paid SEO Tools:

For a more in-depth analysis, consider investing in paid SEO tools. These tools offer a plethora of features designed to provide comprehensive competitor keyword insights. Here are a few prominent options:

  • SEMrush: This industry-leading tool boasts a robust “Organic Research” suite. Enter your competitor’s domain, and SEMrush will unveil a treasure trove of information, including their top organic keywords, estimated search volume, and keyword difficulty. Additionally, SEMrush allows you to compare your domain’s performance against competitors, highlighting areas for improvement.
  • Ahrefs: Another heavyweight in the SEO tool arena, Ahrefs offers a “Site Explorer” tool that delves into a competitor’s website. Explore the “Organic Keywords” section to discover the keywords they rank for, along with their estimated search volume, keyword difficulty, and ranking positions. Ahrefs also provides insights into a competitor’s backlinks, offering clues about their overall SEO strategy.
  • Moz Link Explorer: While primarily focused on backlink analysis, Moz Link Explorer’s “Open Site Explorer” provides a decent overview of a competitor’s top organic keywords. This can be a valuable starting point for further research, particularly if you’re already subscribed to Moz’s services.
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Capitalize on the Advantages:

Paid SEO tools offer a significant advantage by providing comprehensive data, including search volume, keyword difficulty, and ranking positions. This allows you for a more strategic approach to targeting high-value keywords. Additionally, features like competitor backlink analysis can provide a holistic view of your competitor’s SEO strategy.

Things to Consider:

Paid SEO tools typically come with monthly subscriptions, so factor in the cost before committing.

4. Explore Social Listening Tools for Trend Discovery:

While not strictly focused on keyword research, social listening tools can offer valuable insights into industry trends and user conversations. Here’s how they can be leveraged:

  • Identify Trending Topics: Tools like Brandwatch or Sprout Social allow you to monitor online conversations relevant to your industry. By tracking trending topics and the language users employ, you can discover potential keywords that your competitors might not be targeting yet.
  • Gain Audience Insights: Social listening tools provide insights into your target audience’s interests, pain points, and preferred terminology. By incorporating this user-generated data into your keyword research, you can craft content that resonates more deeply with your audience and potentially target long-tail keywords with high conversion potential.

Broaden Your Perspective:

Social listening tools go beyond traditional keyword research, offering a glimpse into the qualitative aspects of search intent. This allows you to tailor your content to user needs and preferences more effectively.

5. Collaborate with Content Marketing Teams:

Internal collaboration can be a goldmine for uncovering competitor keywords. Here’s how to leverage your content marketing team:

  • Brainstorm Competitor Content: Conduct brainstorming sessions with your content marketing team. Discuss the types of content your competitors are creating, the topics they’re addressing, and the potential keywords they might be targeting.
  • Analyze Existing Content Performance: Collaborate with your content marketing team to analyze the performance of your existing content. Explore which pieces resonate most with your audience and identify potential keyword gaps based on user engagement metrics.
  • Develop a Content Calendar: Work with your content marketing team to develop a content calendar that incorporates competitor keyword insights. This ensures your content strategy addresses topics and keywords that are likely to generate organic traffic and engagement.
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The Power of Teamwork:

By collaborating with your content marketing team, you can leverage their expertise in content creation and audience understanding. This combined knowledge can lead to a more comprehensive and data-driven keyword research strategy.


Uncovering your competitors’ highest-ranking keywords gives you the power to craft a targeted SEO strategy that drives organic traffic and propels your website’s visibility. By employing the five methods explored in this blog post, you’ll gain a significant advantage in the ever-competitive landscape of search engine optimization.


  • A successful keyword research strategy is not just about identifying high-volume keywords; it’s about understanding user intent and creating content that resonates with your target audience.
  • Regularly monitor your competitor’s SEO strategies and adapt your approach accordingly. The SEO landscape is constantly evolving, so staying informed is crucial.
  • Leverage the power of free and paid SEO tools to streamline your research process and gain deeper insights.

By implementing these tips and techniques, you’ll be well on your way to cracking the code and unlocking the secrets behind your competitors’ SEO success.

Richard okechukwu Chinedu

FinTech enthusiast with a passion for making financial technology accessible and understandable. I break down complex concepts into actionable insights to empower readers to navigate the ever-evolving world of FinTech.

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